MALAYSIA: When every brand message starts sounding like it was written by a robot fresh out of a coding bootcamp, it might be time to hit pause on the AI hype. That’s the warning issued by Zuraida Malek, project management director of the upcoming Global Public Relations Conference and Festival 2025, who believes too much [ ]
Thursday 30 October 2025
theindependent - 1 days ago
AI overuse for messaging can ruin your brand and business — PR expert warns companies to stop sounding robotic, inauthentic, and artificial
Latest News
Starhill Global REIT reported a net property income (NPI) of $37.9m for the Q1 FY25/26 period that ended on 30 September 2025, its bourse filing showed.
- sbr Mapletree Industrial Trust saw its net property income (NPI) fall 3.5% year-on-year (YoY) to S$257.66m in H1 FY25/26, with its Q2 income falling due to industrial portfolio divestments and lower contribution from its North American portfolio.
- sbr ICA officers uncover 4,000 cartons of duty-unpaid cigarettes hidden among perfumes and garments at Tuas Checkpoint
- theindependent ‘Can a S’porean get kicked out of National Service?’ — ‘Non-S’porean’ asks after a local told him he ‘got out of NS by faking a psychotic episode’
- theindependent ‘Flower pots in HDB flats allowed?’ — Resident asks because he feels ‘it’s unsafe though’
- theindependent ‘Please wear deodorant and take showers!’ — MRT passenger complains that ‘every single day, someone stinks up the entire train carriage’
- theindependent ‘How does a fresh grad survive in Singapore?’: NUS grad shocked by high housing prices and soaring cost of living
- theindependent ICA officers foil attempt to smuggle suspected kratom liquid into Singapore at Tuas Checkpoint
- theindependent Warren Police find drug products that look like Halloween candy, warn community to stay vigilant
- singaporenews Los Angeles Sheriff #39;s Department asks court to block release of more than 8,000 deputy photos
- singaporenews ‘Singapore is not your land!’ — ‘China woman’ yells at Singaporean woman, shouting, ‘Your family is just trash!’
- theindependent ‘My fiancé and I quit our jobs to travel the world for the rest of our lives, but we ran out of money in 1.5 days’ — SG couple is now ‘coming back to work’
- theindependent IPI Singapore says unclear goals and limited resources hinder SMEs from scaling digital transformation.
- sbr The firm’s investment decreased to $1.07b from $1.12b due to weakening Rupiah, Yen against Singapore Dollar.
- sbr 40-yr-old IT guy who feels left out at work asks if it’s a ‘lame’ reason to leave his job
- theindependent Maid asks, ‘What are the signs of a good or a bad employer to look for during an interview?’
- theindependent Maid’s employer says, ‘My helper refuses to stop using her phone while walking the dogs, and she also keeps forgetting to feed their medication’
- theindependent SGX RegCo has also launched a new public consultation on proposals to consolidate listing review responsibilities.
- sbr Industry observers say this could accelerate the development of an interbank market for crypto derivatives.
- sbr Selected teams will enter a five-month accelerator program featuring mentorship, masterclasses, and a demo day.
- sbr Singapore envoy thanks PM Modi for mentioning country s investment in Mumbai port at India Maritime Week
- singaporenews GST share from Zubeen Garg s film Roi Roi Binale to be handed over to Kalaguru Artist Foundation: Assam CM
- singaporenews Dangerous to import them : HCL Co-founder Ajai Chowdhary calls for a ban on Chinese chips amid data security concerns
- singaporenews ‘Thank you for your heart,’ Simonboy tells Benny Se Teo after the chef apologised for his remarks about Megan Khung
- theindependent JS-SEZ a ‘once-in-a-generation opportunity’ for cross-border investors, says CGSI analyst
- theindependent As Canada faces a trade war with the US, it pivots to Asia for new partners, including Singapore
- theindependent Singapore’s Lighthouse Canton eyes nearly S$2B investments in India’s private credit and real estate sectors
- theindependent ‘Didn’t deliver them properly’ — SPX parcels were left carelessly and unattended at Ang Mo Kio void deck, investigations ongoing
- theindependent Nifty, Sensex open flat ahead of Fed meeting, other Asian markets rally on rate cut hopes
- singaporenews ‘They think all women are out to use them for a meal’: 35 yo SG woman says men without a provider mindset tend to be ‘low-effort, unreliable, and even misogynistic’
- theindependent Malaysian questions why his brother needs to learn Mandarin for dentist role in Singapore
- theindependent ‘Sweat flavouring and dirt in the nail are the secret seasonings’ — Home-based fried chicken seller faces hygiene complaints after TikTok livestream
- theindependent Singapore-based asset manager Lighthouse Canton plans to invest $1.5b in India over the next three to four years, its senior executives said, reports Reuters.
- sbr ‘AI genius girl’ — Luo Fuli, the 30 y/o behind DeepSeek’s success, once struggled with computer science, but now gets S$1.9 million job offer
- theindependent AI overuse for messaging can ruin your brand and business — PR expert warns companies to stop sounding robotic, inauthentic, and artificial
- theindependent 1994 Boulder murder suspect #39;s lawyer seeks records from JonBenet Ramsey investigation
- singaporenews We should trust whom? : Assam LoP Saikia on Singapore Police s remark on Zubeen Garg s death
- singaporenews Calling all AI video creators! $1,000,000 prize pool up for grabs in two global AI video contests by mobile gaming publisher: Supercent
- theindependent ‘AI and robots will replace all jobs’ — Tesla CEO Elon Musk says, ‘Working will be optional, like growing your own vegetables’
- theindependent The chance of non-degree holders with high skills proficiency obtaining a high-skill-use job declined to 39%.
- sbr The growth was due to higher contributions from City Energy, Ixom, Ventura, and divestment gains.
- sbr ‘How do healthcare workers manage to be the bigger person?’: Man wonders after student nurse friend faces verbal abuse from cancer patient
- theindependent Wake-up call for SG workaholics: Working long hours but sleeping short hours is how you kill your heart slowly, and… die faster!
- theindependent ‘I left the company weeks ago’ — SG worker asks if he should reply to his ‘ex-boss who’s still texting for help on weekends’
- theindependent IT diploma grad regrets taking up legal admin job that ‘pays less than S$1.5k’ out of desperation
- theindependent
Microsoft to avoid French antitrust investigation as rival says its complaint will be dismissed
- singaporenewsED attaches worth Rs 2,385 crore of crypto in OctaFX money laundering alleged mastermind arrested in Spain
- singaporenewsDomestic helper jailed for one week after falsely claiming employer’s husband raped her
- theindependent‘Such behaviour will not be tolerated’ — Pet salon calls out rude man who raised a middle finger after being denied entry
- theindependentSingapore’s central bank says banks must ensure transparency as it reviews surcharges on PayNow.
- sbrInvestors are advised to accept Genting Bhd’s (GENT) conditional voluntary takeover offer for its subsidiary Genting Malaysia (GENM) as it is a good exit deal, reports CGS International.
- sbrMaryland sheriffs AG #39;s memo on cooperating with federal agencies is #39;intimidation #39;
- singaporenewsMaid says, ‘I only have 30-minute lunch break, yet my employer doesn’t allow me to use my phone’
- theindependent
‘She threatened to make my life a living hell’: Daughter says her mum’s ‘tough love’ crossed the line into toxicity
- theindependent Man records a couple hugging and kissing on a playground bench, says ‘this was in a children’s playground’
- theindependent ‘I wanted to expose it’ — Resident complained about woman drying rattan chair in an HDB corridor
- theindependent MoneyHero’s WhatsApp AI-powered ‘Car Insurance SaverBot’ Beta to roll out in Singapore this November
- theindependent Mandatory treatment order given to Singaporean who pushed security officer at MRT station, causing head injury
- theindependent Scoot denies bedbug presence after passenger reports itchy, red skin following flight from Penang
- theindependent Are there scammers next door? Thai police issue warning on fraudulent foreign-run call centre operations in residential areas
- theindependent Advanced HR solutions help businesses hire, follow regulations, and manage employees more easily. This helps them grow internationally.
- sbr It aims to standardise approaches for the tracking of cross-border renewable energy certificates.
- sbr CDL joint venture sells 84% Zyon Grand units at weekend launch at average price of S$3,050 psf
- theindependent Singaporean who takes home S$2.3k a month says saving, finding a partner, housing ‘seems impossible’
- theindependent Deregistrations, amongst others, may contribute to the 18,984 COEs available during the period.
- sbr Foreign performing artists did not possess valid work permits, whilst Singapore-residents violated other offences.
- sbr Radiation exposure near a plant is likened to 2% of a chest X-ray or eating 10 bananas a year.
- sbr A key initiative is a planned cross-border carbon capture and storage (CCS) network being studied by S-Hub.
- sbr Video shows Santa Clara police officer fatally shooting man who repeatedly stabbed roommate
- singaporenews New Jersey officer charged with going to ATM, pizzeria instead of investigating double murder scene
- singaporenews Newsom signs law mandating transparency measures for police use of generative AI report writing
- singaporenews Senior Advocate Pinky Anand calls BICC appointment a recognition of India s soft power ; CJI-designate, Law Minister to attend Bahrain ceremony
- singaporenews Abu Dhabi Civil Defence celebrates graduation of 24 participants of RCC Course in Singapore
- singaporenews Taiwan expresses serious concerns over Singapore PM s reaffirmation of One-China Policy and opposition to Taiwanese independence
- singaporenews ASEAN’s smallest economy makes its biggest leap — East Timor joins the bloc after 50 years in waiting
- theindependent Australia left ‘holding the line’ as US pulls back and China tightens grip on Pacific
- theindependent Commuter threatens to complain to LTA against bus driver for waiting at an empty bus stop, netizens express mixed reactions
- theindependent ‘It’s not the job of Singaporeans to stop speaking Singlish so foreigners can understand’
- theindependent ‘Singaporeans never fail to show kindness’: Traveller praises locals’ warmth and hospitality on Reddit
- theindependent Undercover in hard hats — Bangkok police pose as workers to expose Bangkok’s Nana district drug scene
- theindependent Social conflict among strongest predictors of teen mental health concerns - The Source - WashU
- singaporenews Stolen data, access, and tools are traded like legal commodities, whilst criminal networks share expertise, subcontract tasks, and monetise their skills.
- sbr ‘I don’t get why they have to act like this’: Elderly PMD user forces his way onto packed MRT, accidentally runs over passenger’s toe
- theindependent Man stole $11 spring chicken from a woman behind her back at a coffee shop, crime caught on camera
- theindependent The Monetary Authority of Singapore is seeking to enhance investors’ ability to seek civil compensation for losses suffered due to market misconduct.
- sbr Sources